Using Structural Equation Modeling To Explain New Product Trial Using At, Aida, Aketa, And Moa Versus A Model That Is An Integration Of At, Aida, Aketa, And Moa (Including Involvement And Self-Efficacy As Moderators)
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Book Details :
Using Structural Equation Modeling To Explain New Product Trial Using At, Aida, Aketa, And Moa Versus A Model That Is An Integration Of At, Aida, Aketa, And Moa (Including Involvement And Self-Efficacy As Moderators)